SISO LABSWhy several branches confuse visitors#
A business with more than one branch has a simple problem. A visitor searches for the business, finds a page, and cannot tell which branch the page describes. The address may sit in a far corner of the site, or hide in a footer. The opening hours may belong to a different branch from the one the visitor walks to.
The fix is to separate the branches clearly from the start. Each branch needs its own identity on the site, with its own name, its own address and its own hours. A visitor should be able to arrive at the right branch page without guessing, and should never have to work out which of several addresses applies to them.
One page per branch with a map#
A shop with several branches gets one page for each branch. Each page holds that branch's address, its opening hours and its directions. The site also carries a map with a pin for each branch, so a visitor can see all locations at a glance and open the page for the one they want. Keeping the pages separate means a change at one branch does not disturb the others.
The map works as an overview, and the pages hold the detail. A visitor who knows roughly where they are can use the map to pick a branch. A visitor who already knows the branch name can go straight to its page. Both routes lead to the same correct information.
Directions from the nearest station#
Each branch page can give directions from the nearest BTS, MRT or Airport Rail Link station. The page names the station and describes the walk from it to the door. This is more useful than a street address alone, because it tells the visitor how long the final part of the journey will take.
Walk times on the site are estimated from map data. The method is simple: the straight-line distance is multiplied by 1.3 to allow for the streets a person actually walks along, and the result is divided by a walking pace of 75 metres a minute. The figure is an estimate. A visitor should treat it as a guide and allow a little extra time, especially in heavy rain or busy streets.
Keeping branch information checkable#
With several branches, the most common error is out-of-date information. A closed branch that still appears on the site, or a changed address that was never updated, sends visitors to the wrong door. A shop owner should decide who is responsible for checking each branch page, and how often the details are reviewed. A simple routine works better than a promise to keep everything exact.
Thai rules limit how cannabis may be advertised, so check your plans with a lawyer. Before publishing any branch page, an owner should review the wording with a lawyer who knows the current rules. This article is not legal advice, and DISPO by SISO Labs can help you set up the pages while you confirm what is allowed.