Start with the description line#
When you claim your preview, the first thing you are asked for is a short description. It is one line, and it is the sentence people read before they decide to open the rest of your page. Keep it plain. Say what your shop is and where it is, in words a visitor would use when they search for it. Avoid slogans and claims you cannot back up. A calm, accurate line is more useful than a clever one.
Write the line once, then read it aloud as if you were a stranger. If it sounds like a sales banner, rewrite it. If it tells a visitor what to expect, you are close. Twenty to thirty words is usually enough. You can change it later, so do not spend a long time on it now. Get it accurate first and polish it once the rest of the page is correct.
Check your opening hours next#
Every site shows your opening hours and whether the shop is open now. This is the part a visitor relies on most, so errors here cost you the most. Enter the hours you actually keep, day by day, including any day you close or change times. If your hours vary by season or by public holiday, note that in the note field on the form so the difference is not a surprise.
Check the hours against your real week, not the hours you intended to keep. If a visitor arrives and the door is shut while the page says open, that is a bad experience for them and for you. Once the hours are right, the open-now indicator will be right too, and that single fact does more work than most of the rest of the page.
Fix branch details before anything decorative#
If your business has more than one branch, each one needs its own correct details. Confirm the address, the opening hours and the description for each location separately. Do not assume that a copy of the first branch is accurate for the second. Small differences, such as a different closing time or a moved entrance, are exactly the sort of detail a visitor notices and a directory gets wrong.
Keep the branch information in one place that you can check. A simple written list of each branch's address and hours is enough. When something changes, update the list first and then the site. This habit prevents the slow drift where one branch shows old information for months. Accuracy across branches builds more trust than any single attractive page.
Add photos last, and choose them with care#
Photos come last because they are the easiest to add and the easiest to get wrong. A clear picture of the front of the shop, so a visitor can recognise the entrance, is usually more useful than a styled interior. Use good light and keep the frame level. Do not crop out the sign or the door, because those are how people find you on the street.
Think about what the photos show, not only how they look. Before you publish any picture, look at everything visible in it and ask whether it is appropriate for a public page. Thai rules limit how cannabis may be advertised, so check your plans with a lawyer. Keep your images factual and plain. A few accurate, plain photos serve a visitor better than many carefully framed ones.