SISO LABSWhy one site is simpler#
Many owners who want to reach readers of Thai, English and Chinese first think of building three separate websites, one for each language. That means three designs to keep in step, three sets of pages to update and three places where information can go out of date. For a small shop, this quickly becomes a chore that takes time away from the counter and from the people who visit it.
A single website can carry all three languages. Each page can exist in more than one version, and a visitor can choose the version they read most easily. The owner keeps one design, one set of content and one place to make changes. The work of keeping the information accurate is then done once rather than three times, which makes it far easier to keep the whole site current.
Handling Thai and Chinese text#
Thai and Chinese use scripts that look very different from Latin letters. A site has to be set up to display each of them correctly, with suitable fonts and spacing. Thai text needs careful handling because its vowel and tone marks sit around the letters, so spacing that works in English may not work there. Chinese characters also need their own fonts and line spacing to stay readable on the page.
The site used here is set up to handle type for Latin, Thai and Chinese scripts. This means text in each script can sit on the same page and still look clear. An owner does not need to learn the technical detail. What matters is that the text a visitor sees is laid out properly, because poor spacing or broken characters make a page look careless and harder to read.
Carrying translations well#
Having the right script is only part of the job. The words also need to be accurate in each language. A translation should say the same thing as the original and should use terms that the people reading it would recognise. Where a translation is rough, it is better to keep the wording plain than to make it sound elaborate. Clear, simple sentences translate more reliably than long or complicated ones.
Sites can carry translations alongside the original text, so each page can present its content in several languages. An owner who prefers to write the text in one language first can then have it checked by a fluent reader before it goes live. Checking the translation with someone who knows the language and the local context is a sensible step that a website cannot do on its own.
Rules and getting advice#
Thai rules limit how cannabis may be advertised, so check your plans with a lawyer. Putting the same message into three languages does not change whether it is allowed. An owner should decide what content to publish only after understanding those limits.
This page is a general explanation, not legal advice. An owner who is unsure what the rules allow should speak with a lawyer who knows Thai cannabis regulation before publishing text, in any language. A careful check at the start is much easier than correcting a page after it has been seen by many visitors.