What a page title is#
A page title is the short line of text that names a web page. Search engines usually show it as the blue heading in a search result, and browsers show it in the window's tab. It is set in the page's code, so visitors see it before they read anything else on the page.
For a shop, the title should say plainly what the page is about and which branch it covers. A title that names the shop and the district is more useful than a vague one. Keep it short enough to read in full in a search result, and avoid filling it with repeated words, because that makes it harder for a person to understand at a glance.
What a description is#
A description is a short summary of the page, usually one or two sentences. Search engines often show it under the title. It does not decide where a page ranks in every case, but it does shape whether a person chooses to click through. A clear description tells the reader what they will find and why the page matters to them.
Write the description as if you were answering a question a neighbour might ask about the shop. State the branch, the area it serves and what the page covers. Use complete sentences and avoid claims you cannot back up. Search engines may rewrite a description they judge to be unhelpful, so a precise, honest one is the safest choice.
Writing them for a shop#
When you write a title and description for a shop, begin with one page for each branch rather than one page for everything. Each page should have its own title and description that match what is actually on that page. Mixing several branches into one description makes it unclear to both readers and search engines which location the page is about.
Check each line against the page it describes. The title and description should match the content, the opening lines and the details a visitor will find. Read them aloud once. If a sentence sounds like an announcement rather than information, rewrite it. Plain, exact wording tends to serve a shop better over time than wording that claims more than the page can show.
Before they go live#
DISPO, made by SISO Labs, keeps previews of new sites out of search until the owner claims them. This means a title and description can be reviewed and corrected before any search engine can index them. Owners can read each line, check it against the real branch details, and ask for changes before the page is visible to the public.
Thai rules limit how cannabis may be advertised, so check your plans with a lawyer. This note is general information, not legal advice, and it applies to titles, descriptions and any other public text on a page.