SISO LABSWhy facts come first#
An About page is often where a shop tries hardest to sound impressive. The words tend to be large and general, such as care, trust and craft. A reader who has seen many shop websites will skip past them. A plainer approach starts from things that can be checked: when the shop opened, which street it is on, and who runs it.
This matters more for a cannabis shop in Bangkok. Thai rules limit how cannabis may be advertised, so check your plans with a lawyer before publishing any wording. A page built from facts is easier to review and easier to defend, because each line says something specific and nothing more. Vague praise gives a reviewer little to check, while a plain statement of fact can be confirmed in a moment.
Dates and places#
A date tells a visitor that a business has a history. Writing down the year a shop opened, or the month a new counter was installed, gives the page something solid to stand on. The same is true of a place. A street name, a floor number or a description of how to find the door helps a visitor orient themselves before they arrive.
Dates and places should be recorded as they are, without rounding them up to sound grander. If a shop has been open for a short time, the page should say so. A short true sentence is worth more than a long vague one. Owners can keep a simple note of these details and update it whenever something changes, so the page always matches the facts on the ground.
The people behind it#
Readers want to know who they are dealing with. A page can say who manages the shop, what role each person has and how long they have worked there. Describing the work people do, such as keeping stock records, greeting visitors or maintaining the website itself, is more useful than praising their character.
Naming people does require their consent. An owner should agree with each person what is written about them and how. Where a team is small, a single sentence describing each role is often enough. The aim is to show that real people are responsible for the shop, not to create an image of a brand that no one can point to.
Keeping it honest#
A factual page is only as good as its upkeep. When a date, address or role changes, the page should change too. A good habit is to review the About page at the same time as opening hours or contact details, so that old information does not linger. Stale facts quietly undermine trust.
Honesty also means being clear about the limits of a page. Thai rules limit how cannabis may be advertised, so check your plans with a lawyer. A plain page that stays within what the law allows is simpler to keep accurate and easier to review. Owners who are unsure whether a sentence is allowed should check with a lawyer before publishing it.